Thought Leadership

Using Loyalty to Increase Jamberry Sales Revenue (Part Three)

TL;DR:In the final part of our interview series on Jamberry’s commission solution with Hyperwallet, we learn how the company used Hyperwallet’s Loyalty add-on feature to drive card adoption and increase sales activity.

At Hyperwallet’s Customer Council Summit in 2016, Jeff Stephens, Jamberry’s Director of International Finance, took some time to discuss the company’s search for a new payout partner and explain how Hyperwallet ultimately equipped Jamberry to take its business to the next level. In this final part of our interview series, we take a closer look at how Jamberry used Hyperwallet’s Loyalty add-on to quickly migrate payees to its new solution while simultaneously increasing sales activity.

You can read part one of this interview series here, and part two here.

Driving Adoption

Even if Jamberry had found its ideal commission partner, the company still faced a major administrative hurdle. Switching their Consultants from one payout program to another would be no small task, but Jamberry needed to minimize the costly period where it would be forced to support two separate commission solutions. “[Running two programs simultaneously] would have taken too much energy, effort, money, engineering skill, and time,” Stephens noted, “and it would just cause confusion for the Consultants.” Fortunately, Hyperwallet had a solution.

At the time of Jamberry’s launch on the Hyperwallet platform, the payout provider had been piloting its new Loyalty program, an add-on feature that allows companies to reward their payees for adoption and use of prepaid cards (typically with travel vouchers or gift cards provided by third parties). The feature presented an opportunity for Jamberry. “We were able to leverage the Loyalty program that was [just released] to incent the Consultants to not only switch, but use the card more and work to receive more commissions than they had with our prior provider,” Stephens explained. Launching with the Loyalty add-on provided a secondary benefit: “Not only did we get all of them to switch within three months—well, 96 percent of them—we were also able to increase the sales of the consultants at the same time.”

Looking Ahead

Jamberry completed its integration with Hyperwallet in 2015 and relied on the payout platform as the company expanded into Australia and New Zealand. The following year, Hyperwallet supported Jamberry’s launch in the United Kingdom and Mexico. Jamberry’s rapid international growth has been met with positive results: in 2016, Jamberry found itself at #64 on Direct Selling News’ 2016 Global 100 and #37 on the 2016 North America 50 (based on yearly revenue). The company is poised for further expansion in the coming years, looking to new markets in Asia, South America, and Europe. Of course, it wouldn’t be possible without Hyperwallet.

'I have recommended Hyperwallet, and I will continue to recommend Hyperwallet.' @JamberryNails Click To Tweet

Would Stephens recommend Hyperwallet to other organizations? “Sure. I recommend Hyperwallet, I have recommended Hyperwallet, and I will continue to recommend Hyperwallet. I don’t expect that to change in the future.”

That’s it for our interview series with Jamberry. We’d like to thank Jamberry, and Jeff Stephens in particular, for their support in putting this interview series together.
Case Study Jamberry Comission Payout Case StudyJamberry

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Want the full story on Jamberry’s commission solution with Hyperwallet? You can download the complete Jamberry case study here.

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